Quick Facts
- Yat Siu, co-founder of Animoca Brands, predicts explosive growth of NFTs in 2022.
- NFTs can be seen as an investment in one’s reputation.
- NFTs offer a unique opportunity to build a lasting digital presence.
The Future of NFTs: Why Yat Siu Believes They’ll Be ‘Even Bigger’ Than 2021
In 2021, the concept of Non-Fungible Tokens (NFTs) gained widespread attention and popularity, with digital art, collectibles, and even virtual real estate being sold and traded for millions of dollars. But according to Yat Siu, co-founder of Animoca Brands, NFTs are only just getting started and will likely experience even more growth and adoption in the coming years.
NFTs as Investment in Reputation
Siu’s comments come as no surprise, given the explosive growth of the NFT market in recent years. But his assertion that NFTs can be considered an investment in one’s reputation is particularly interesting. When we think of investing, we typically think of financial assets that appreciate in value over time. However, in the context of NFTs, Siu’s comment suggests that an NFT can be seen as a representation of one’s character, skills, or achievements.
Think of it like a Picasso artwork, which not only appreciates in value but also reflects the artist’s reputation and legacy. Similarly, an NFT can serve as a digital artifact that demonstrates an individual’s expertise, creativity, or entrepreneurial spirit. This concept speaks to the growing importance of building a strong online presence and reputation in the digital age.
The Rise of Digital Legacy
With the increasing focus on online presence and reputation, the idea of a digital legacy is becoming more relevant than ever. In the context of NFTs, a digital legacy refers to the digital artifacts, art, and collectibles that we leave behind as a testament to our existence. In a world where our digital footprints will outlast our physical ones, NFTs offer a unique opportunity to build a lasting digital legacy.
By investing in NFTs, individuals can create a digital archive of their achievements, interests, and passions, which can be passed down to future generations. This concept is particularly significant in the world of art, music, and literature, where creators can use NFTs to authenticate and preserve their work.
The Future of Social Proof
So, what does this mean for the future of social proof? Social proof is the phenomenon where people are influenced by others’ opinions, behaviors, and actions. In the physical world, social proof is often driven by personal connections and shared experiences. In the digital world, it’s often driven by online engagement, ratings, and reviews.
NFTs offer a new form of social proof, where individuals can demonstrate their interests, skills, and achievements through digital artifacts. This can be seen as a form of digital resume or portfolio, which can be used to establish credibility and reputation online.
The Rise of Virtual Ownership
Another key aspect of NFTs is the concept of virtual ownership. In the physical world, ownership is often tied to physical possessions, such as real estate, art, or collectibles. With NFTs, digital ownership is becoming more mainstream, as individuals and companies invest in digital art, collectibles, and even virtual real estate.
This shift towards virtual ownership raises interesting questions about the nature of property and ownership. Will we see a future where virtual assets are treated as equal to physical assets? How will we ensure the security and authenticity of digital ownership?

