Quick Facts

Jack Mallers, CEO of Strike, has reassured his supporters that his new role at Twenty One Capital will not distract him from his responsibilities at Strike.
Strike has achieved significant milestones, including processing over $6 billion in volume and recording 600% year-over-year growth.
Twenty One Capital has received significant backing from Tether, SoftBank, and Cantor Fitzgerald, and aims to challenge Michael Saylor’s Strategy.
Mallers’ involvement with Twenty One Capital adds a new layer of complexity to the Bitcoin landscape, and may potentially disrupt the status quo.
The future of Strike remains uncertain, but neither Mallers nor Strike has indicated any intention of doing so.

A Commitment to Bitcoin

Mallers’ philosophy is rooted in his passion for Bitcoin. He believes that if Bitcoin wins, humanity wins. This conviction drives his business decisions, and he has made it clear that his new role at Twenty One Capital will not distract him from his responsibilities at Strike. Mallers’ dedication to Bitcoin is evident in his approach to business, where he prioritizes making it accessible globally.

Strike’s Achievements

Strike, under Mallers’ leadership, has achieved significant milestones. In 2024, the platform processed over $6 billion in volume, recorded 600% year-over-year growth, maintained an 85% gross profit margin, and reported zero customer acquisition costs. Mallers shared these key metrics publicly for the first time, demonstrating Strike’s impressive progress. The company also expects to generate 8-9 figures in net profit in 2025, despite having a team of only 75 employees.

Twenty One Capital: A New Venture

Twenty One Capital, launched on April 23, has received significant backing from Tether, SoftBank, and Cantor Fitzgerald. The firm aims to challenge Michael Saylor’s Strategy, seeking to become the “superior vehicle for investors seeking capital-efficient Bitcoin exposure.” Mallers’ involvement with Twenty One Capital adds a new layer of complexity to the Bitcoin landscape, as it may potentially disrupt the status quo and create new opportunities.

The Future of Strike

In the wake of Mallers’ new role, questions arose about the future of Strike. Asks Twitter user “Alex,” “What will be the fate of Strike? New incoming CEO? Or will he pull an Elon Musk?” Others speculated about the possibility of Twenty One Capital acquiring Strike in the future. However, neither Mallers nor Strike has indicated any intention of doing so.

The Significance of Twenty One Capital

Twenty One Capital’s arrival marks a significant shift in the crypto space, as it represents a new approach to Bitcoin treasury management. This venture has the potential to create a ripple effect, influencing the way investors perceive and interact with Bitcoin. Moreover, Mallers’ involvement adds a layer of legitimacy to the project, as his commitment to Bitcoin and his experience as CEO of Strike make him an authoritative voice in the space.

Implications and Future Directions

Mallers’ dual roles at Strike and Twenty One Capital will undoubtedly have far-reaching implications for the crypto market. As the space continues to evolve, it will be essential to monitor the developments and assess their impact on the broader market. One possible outcome is increased adoption and mainstream acceptance of Bitcoin, as the landscape becomes more diverse and innovative.

Strike’s Jack Mallers Prioritizes Brand Focus, Discounting Twenty One Impact